comparison
Macrobite vs Lose It!
Macro targets and coaching vs. calorie-budget weight loss
Lose It! is organized around a calorie budget for weight loss: set a goal weight, get a daily calorie number, and stay under it. Macrobite is organized around macro targets — protein first — so the composition of what you eat matters as much as the total, whether you are cutting, maintaining, or building.
the quick answer
If you train and care about protein and macro split, or if you work with a nutritionist, Macrobite is the better pick. Lose It! is simpler if all you want is a calorie ceiling — but a calorie number without a protein target is why so many people lose weight and lose muscle with it.
Feature by feature
Where Macrobite wins
- Macros, not just a calorie ceiling — better for recomposition and lifting.
- Photo logging keeps the log honest on days you would otherwise skip it.
- Supplements and macros in one daily view.
- Your nutritionist can push targets and a supplement plan into the app for you to approve.
What Lose It! does well — and why it still isn't enough
Lose It! has real strengths. None of them outweigh the daily friction that makes most people quit tracking. Here's the honest edge Lose It! holds — and where it still falls short.
- Social challenges and badges — fun, but not what keeps a log honest on a busy weeknight.
- Android and web availability, if you're not on iPhone.
- A large barcode catalog, the same database-first shortcut that slows down real meals.
Common questions
Can I use Macrobite purely for weight loss?
Yes. You still get a calorie target; Macrobite just also shows how your protein, carbs, and fat land inside it.
Do I need a nutritionist to use Macrobite?
No. The nutritionist portal is optional — it is there if you already work with one or want to.

