macrobite creator
content brief
about macrobite
macrobite is an ai-powered macro and calorie tracking app that lets users instantly track meals by simply taking a photo of their food.
the app is designed to make tracking:
- faster
- easier
- more aesthetic
- less annoying
we want content to feel natural, realistic, and lifestyle-focused — not like a traditional ad.
content style
most important rule
the content should not feel like an advertisement.
we want:
- authentic lifestyle content
- natural app usage
- casual reactions
- realistic daily routines
the app should feel like part of your life already.
the type of content we want
1. "scan & go" videos
this is our highest priority format.
structure:
- show your food
- open macrobite
- scan the meal
- show calories/macros appear
- continue with the vlog/routine naturally
important:
keep the scan quick and satisfying.
do not over-explain the app.
2. what i eat in a day
examples:
- cutting meals
- bulking meals
- high protein meals
- healthy routines
- gym day eating
- realistic eating habits
macrobite should appear naturally throughout the video.
3. fitness / wellness lifestyle content
examples:
- gym routines
- grocery hauls
- meal prep
- morning routines
- post-workout meals
- healthy habits
- transformation journeys
the app should feel seamlessly integrated into your lifestyle.
4. relatable / funny content
examples:
- struggling to hit protein
- overeating moments
- healthy vs unhealthy meals
- gym culture humor
- "trying to stay in a calorie deficit"
humor performs extremely well.
creative direction
visual style
we prefer:
- natural lighting
- clean backgrounds
- aesthetic food
- bright kitchens
- realistic meals
- casual filming
- iphone-style content
- fast pacing
important creative notes
do:
- keep videos fast-paced
- show the scan clearly
- use trending sounds when possible
- make content feel native to instagram reels
- prioritize storytelling & lifestyle
don't:
- sound scripted
- make it feel like a commercial
- over-sell the app
- use robotic voiceovers
- spend too long explaining features
ideal hooks
examples:
- "watch how fast this tracks"
- "this made tracking calories way easier"
- "i stopped manually logging food"
- "pov: tracking macros got easy"
- "trying to hit my protein goal"
- "what i eat in a day during my cut"
app features to highlight
- instant calorie tracking
- macro tracking
- ai food scanning
- speed & convenience
- clean ui
- protein/carb/fat tracking
platform priority
instagram reels
please optimize content for instagram reels.
we encourage:
- short-form vertical content
- engaging hooks within the first 1–2 seconds
- native-feeling instagram content
- casual, authentic editing styles
collaboration request
when posting, please invite @macrobite_app as a collaborator on the post.
deliverable style
we are looking for:
- authentic ugc
- lifestyle-first content
- organic-feeling videos
- engaging hooks within first 1–2 seconds
the best content feels like: "someone genuinely using a cool app."
not: "someone filming an ad."
final notes
please make the content feel:
- real
- effortless
- aesthetic
- relatable
- fitness-oriented
- creator-native
your personality should always come first. the app should naturally fit into your existing content style.